If you’re an indie author, you know holding your precious published book is only the first of many steps to getting your book onto bookshelves and into readers’ hands. You know you need to spread the word about your book far, wide, and often, and you know it’s not easy.
You also know that indie authors are a, well, independent bunch who eschew high-powered marketing for a variety of reasons. High-powered fees primarily. Indie authors tend to be hands-on and involved when it comes to marketing their books, and many are equally eager to help other indie authors market their books.
Indie authors and self-published books are on a steep rise. You can add a marketing boost for others and gain a bit of traction for yourself at the same time. Here are some ways to help other indie authors sell their books.
- Buy the book and put money into the author’s pocket.
- Buy the book online and put more money into the author’s pocket.
- Buy the book directly from the author and put even more money into the author’s pocket.
- If you can’t buy the book online or from the author, order it through your local indie bookstore and ask that the store sell copies.
- Buy copies of the book and give them as gifts.
- Read the book and tell your friends, colleagues, and family members about it.
- Ask your local library to order copies of the book.
- If the author has a Facebook page, like it and leave a comment about the book.
- Leave a comment on the author’s website.
- Comment about the book on your Facebook page and website.
- If you have a blog, mention the book in a blog. Or invite the author to write a guest blog.
- Write a review – or several.
- Attend the author’s events – launch parties, book signings, author nights, readings. Bring friends.
- Recommend the book to writing and book groups.
If there is strength in numbers, indie authors helping other indie authors is a juggernaut in the making. It’s marketing that has huge power but not huge cost.